I came to design through art history, learning to read what images carry beyond their surface. That lens never left. Over time I realised everything I was building was about identity: how a brand feels before it's understood, how a space makes you belong. Working on HUNDHUND made that clear. It turns out identity was always what I was doing.

I move between strategy and craft, research and code, concept and execution. I bring art direction, systems thinking and hands-on making to every project. Before anything, I ask: what does this need to be, and how do we make it land?

Identities and experiences for brands, studios and cultural spaces. Visual systems, art direction and interactive work where every detail serves the whole. Based in Barcelona.